About Terry
Social Media Advice for Philanthropic Organizations
For charities and philanthropic organizations, spending time on social media work can seem like a poor use of time since there is typically so much work to be done to keep the organization afloat. Twenty years ago, organizations in every sector functioned in quite a different way, but it’s important to adapt to the changing online landscape in order to develop your audience and get more eyes on what your group is trying to achieve.
To make the most of the time your organization spends online, make sure you’re following some of these tried and true tips that have increased the engagement and audience for philanthropic groups in the past.
Find similar groups
You want your organization to stand out, but that doesn’t mean you should ignore the efforts made by similar groups. Seek out other groups and organizations who believe in similar things and are making a difference to society. Making sure you put a spotlight on them will encourage them to continue going after their goals and also might allow them to give your own organization the second look.
Engage with your audience
Make sure that when people find your page and like your mission you keep in contact with them. This doesn’t necessarily mean you post on their profile all the time, but be sure to check in on what they’re posting and like and comment on things that fall in line with what your organization stands for. Keeping your organization fresh in the minds of those who follow you on social media increases the likelihood of them interacting or donating to you in the future.
Keep it updated
Do you have a local event or speaking engagement coming up? Let your followers know about it! Did you just receive a grant or large donation? Post an update! People that like your organization will be happy to hear of any successes you have and some may want to attend an event you throw or attend. It’s good to keep your social media sites active so that your followers are updated on the latest developments to your cause.
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Terry currently serves as the Managing Director of Strategies Now, Inc. Over the years, Terry Newmyer’s work in the health industry has allowed him to hone skills such as strategic planning, mission guided leadership, market reach, wealth building through partnerships and philanthropies, product development, and physician recruitment and relations.
In 2013, Terry Newmyer came to Florida and opened the Strategies Now office, where he delivers marketing strategies to clients and works across multiple industries to support growth and development to achieve the projected results of their vision.
Early Career and Healthcare
Soon after receiving his Master’s degree at Andrews University, Terry became the Senior Vice President of the Lakeland Regional Health System in St. Joseph, Michigan, where he was responsible for marketing, planning, communications, managed care, education, physician services, and foundation management. Between 1988 and 1994, Terry helped increase the system-wide revenue from $65 million annually to $250 million. Terry later moved to Dallas and worked as a consultant for KPMG LLP, National Strategy Practice, where he started as a Manager and became a partner. There, Terry was responsible for launching a new consulting office that within two years of opening included twenty consultants and was achieving $10 million of annual revenue.
Terry Newmyer went on to found Strategies Now Inc., where he now serves as Managing Director. Terry then moved to Florida, where he resides today, to continue his work at Florida Hospital as the Senior Vice President of Business Development and Chief Development Officer. One achievement at Florida Hospital included securing sixteen new alliance contracts worth over $90 million of net value to the Hospital with various Fortune 500 companies such as GE, Walt Disney World, Olympus, and Nike. In 2007, the company completed a $100 million fundraising campaign over a year ahead of schedule and the following year exceeded the goal by $30 million.
Terry Newmyer was eventually offered a position as the President and CEO of Northern California Network Adventist Health in California and was responsible for the management of five different hospitals. During his tenure, the flagship hospital, St. Helena Napa Valley, earned the designation from NRC Picker for being the hospital in the Western USA with the highest overall patient satisfaction and received five-star recognition from Health Grades in twelve different service lines.
Education
Terry attended Atlantic Union College in Massachusetts for his undergraduate studies, where he received of Bachelor of Science in Business Administration and was awarded distinguished honors as a cross scholar. Upon graduation, he attended Andrews University in Michigan for his Master of Business Administration with an emphasis in marketing.
At Andrews University, Terry Newmyer was the Coordinator of Student Labor and housing, the Director of Marketing and Student Financial Services. He was also the President of Andrews Industries. Terry was responsible for various ranges of tasks, including managing a student apartment complex, networking both in and outside of the college community, keeping records of student finances, and managing diversified enterprises at Andrews University. As the President of Andrews Industries, Terry Newmyer was responsible for six businesses that that included a furniture factory, printer, bindery, retail plaza, motel, and an electronics company.