Both charities and philanthropic organizations have an essential place in society, but it’s important to realize that these two words do not mean exactly the same thing. Both a charity and philanthropic organization are going to have similar broad objectives which are to make the world a better place, but there are several distinct differences that set these two apart.
A charity, like one that offers to clothe to the homeless, will be focused on helping people now that have an immediate need or concern. Having clothing or food is extremely important for survival and the places that offer these necessities are called charities. A charity offers answers to a problem that needs to be fixed immediately but doesn’t offer long-term solutions that would remedy the issue across society. For example, homelessness is a problem across the country that needs to be addressed immediately. Charities give the homeless a place to stay with food and basic needs, but a philanthropic organization would take an in-depth look into why homelessness is an issue and what can be done to prevent it. It could be providing better educational opportunities to youth and young adults or making affordable housing much more accessible to everyone. Whatever the case may be, philanthropic organizations try to take an objective view at the issue and come up with a root cause of the problem.
When a natural disaster like a hurricane or tornado strikes, the people that respond to requests from the area are considered to be a charity organization because they are reacting to something that needs to be fixed as soon as possible. Philanthropic organizations are more likely to look closely at the current situation, analyze the issue, and provide solutions it or make it run more efficiently. In the case of natural disasters, a philanthropic organization may take a look at what happens when people lose their homes and how to systematically prevent homelessness and the events that often follow a natural disaster.
Whether you believe it’s better to help people short-term through charity or over the course of many years, there’s no denying they both have a rightful spot in society. Both illustrate the societal issues that trouble our world and are taking steps to make life easier for those that need help.
For charities and philanthropic organizations, spending time on social media work can seem like a poor use of time since there is typically so much work to be done to keep the organization afloat. Twenty years ago, organizations in every sector functioned in quite a different way, but it’s important to adapt to the changing online landscape in order to develop your audience and get more eyes on what your group is trying to achieve.
To make the most of the time your organization spends online, make sure you’re following some of these tried and true tips that have increased the engagement and audience for philanthropic groups in the past.
Find similar groups
You want your organization to stand out, but that doesn’t mean you should ignore the efforts made by similar groups. Seek out other groups and organizations who believe in similar things and are making a difference to society. Making sure you put a spotlight on them will encourage them to continue going after their goals and also might allow them to give your own organization the second look.
Engage with your audience
Make sure that when people find your page and like your mission you keep in contact with them. This doesn’t necessarily mean you post on their profile all the time, but be sure to check in on what they’re posting and like and comment on things that fall in line with what your organization stands for. Keeping your organization fresh in the minds of those who follow you on social media increases the likelihood of them interacting or donating to you in the future.
Keep it updated
Do you have a local event or speaking engagement coming up? Let your followers know about it! Did you just receive a grant or large donation? Post an update! People that like your organization will be happy to hear of any successes you have and some may want to attend an event you throw or attend. It’s good to keep your social media sites active so that your followers are updated on the latest developments to your cause.
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Terry currently serves as the Managing Director of Strategies Now, Inc. Over the years, Terry Newmyer’s work in the health industry has allowed him to hone skills such as strategic planning, mission guided leadership, market reach, wealth building through partnerships and philanthropies, product development, and physician recruitment and relations.
In 2013, Terry Newmyer came to Florida and opened the Strategies Now office, where he delivers marketing strategies to clients and works across multiple industries to support growth and development to achieve the projected results of their vision.
Early Career and Healthcare
Soon after receiving his Master’s degree at Andrews University, Terry became the Senior Vice President of the Lakeland Regional Health System in St. Joseph, Michigan, where he was responsible for marketing, planning, communications, managed care, education, physician services, and foundation management. Between 1988 and 1994, Terry helped increase the system-wide revenue from $65 million annually to $250 million. Terry later moved to Dallas and worked as a consultant for KPMG LLP, National Strategy Practice, where he started as a Manager and became a partner. There, Terry was responsible for launching a new consulting office that within two years of opening included twenty consultants and was achieving $10 million of annual revenue.
Terry Newmyer went on to found Strategies Now Inc., where he now serves as Managing Director. Terry then moved to Florida, where he resides today, to continue his work at Florida Hospital as the Senior Vice President of Business Development and Chief Development Officer. One achievement at Florida Hospital included securing sixteen new alliance contracts worth over $90 million of net value to the Hospital with various Fortune 500 companies such as GE, Walt Disney World, Olympus, and Nike. In 2007, the company completed a $100 million fundraising campaign over a year ahead of schedule and the following year exceeded the goal by $30 million.
Terry Newmyer was eventually offered a position as the President and CEO of Northern California Network Adventist Health in California and was responsible for the management of five different hospitals. During his tenure, the flagship hospital, St. Helena Napa Valley, earned the designation from NRC Picker for being the hospital in the Western USA with the highest overall patient satisfaction and received five-star recognition from Health Grades in twelve different service lines.
Terry attended Atlantic Union College in Massachusetts for his undergraduate studies, where he received of Bachelor of Science in Business Administration and was awarded distinguished honors as a cross scholar. Upon graduation, he attended Andrews University in Michigan for his Master of Business Administration with an emphasis in marketing.
At Andrews University, Terry Newmyer was the Coordinator of Student Labor and housing, the Director of Marketing and Student Financial Services. He was also the President of Andrews Industries. Terry was responsible for various ranges of tasks, including managing a student apartment complex, networking both in and outside of the college community, keeping records of student finances, and managing diversified enterprises at Andrews University. As the President of Andrews Industries, Terry Newmyer was responsible for six businesses that that included a furniture factory, printer, bindery, retail plaza, motel, and an electronics company.